When Donald Trump announced in June 2015 that he was going to stand as the Republican candidate for the Presidential elections in November last year many thought it was a PR stunt. A billionaire property tycoon with no previous experience of politics and a somewhat chequered past, how could he win? Once he got the Republican ticket, he alienated many with his out-spoken manner in a quest to win the popular vote. Against all odds, he won.
So, what’s this got to do with freight forwarding? Trump won because he “smashed out of the ball park” (as he might say) one of the Golden Rules of Business; get people to know you, like you and trust you.
– He was already known by everyone in the U.S,
– He was liked by many and worked relentlessly to grow his fan base,
– He was trusted more than Clinton was to do the best for America,
This is a vital lesson for small to medium sized forwarders like Espace who operate in an ultra- competitive market place where new business is predominantly won on price. Get known, be the company people are speaking about. Be liked by your customers and prospects. Build a relationship with them on the phone, by post and email or on social media. However, no matter how much prospects or customers know and like you, to get them to trust you, they have to believe that you are committed to them. The minute they realise that your commitment to your own interests is greater than it is to theirs, the trust is gone and so is the relationship.
In the U.S elections and in freight forwarding….it all boils down to TRUST.
1. Give some thought into how you package your product to maximise the number of items on a pallet. Build it high if possible to reduce freight charges.
2. Logistics should be an important part of your business. This maybe the only physical interaction with your customer
3. Make sure your website and other channels of marketing are multi-lingual.
4. Setting delivery terms when the product is being sold is a real must. This gives you control over transportation.
5. Sell in GBP to eradicate any currency fluctuations.
6. Insurance should be considered if the goods are important. See our Cargo insurance guide here.
7. Make sure you have researched any local holidays which could delay your delivery and plan according so.
8. Packaging is important, make sure it is well-designed. It will protect your goods; it also helps when trying to sell your product.
9. Double check the delivery address and contact details. Make sure to ask them for specific opening times and for any local delivery restrictions.
10. Consider a Sales agent in your target market. Share
The long awaited autumn statement has arrived. After what could be called an ‘Eventful’ year it is very interesting to see how the government will look to tackle the future obstacles brought about by Brexit. The government has promised a few things such as ‘Building an Economy for all’, ‘Investing in infrastructure and innovation to improve long-term productivity’ and ‘Providing Certainty for Business’.
Building an Economy for all
The government has done a few things which will impact the Freight Industry:
• Fuel duty will remain frozen for the seventh year. This is estimated to save £130 for drivers. This is great news for everyone! This will especially benefit everyone our freight industry since the price of fuel has a heavy impact on us. This makes it easier for our prices on our European Freight services
• The government have increased the national living wage those aged 25 and over will increase from £7.20 per hour to £7.50 per hour. That means over £1,400 a year more for a full-time worker previously on the National Minimum Wage. I think everyone supports this especially here at Espace. However it will increase the cost of all businesses which could lead to an increase in inflation.
Investing in infrastructure and innovation to improve long-term productivity
£23 billion of additional spending has been provided to invest in the infrastructure and long-term productivity. Where will this money be spent?
£390 million will be going future transport technology. This will help with the development of driverless cars, implementation of electric cars and hydrogen busses. The implementation of electric cars brings the reality of electric trucks ever closer which would help the freight industry cut emissions significantly.
Major New Investment in Transport Infrastructure As part of the National Productivity Investment Fund, this will cover:
• £1.1 billion to reduce congestion and upgrade local roads and public transport
• £220 million to tackle road safety and congestion on Highways England roads
• £27 million to develop an expressway connecting Oxford and Cambridge
This investment will hopefully have a major impact on congestion of roads which will allow our freight transport to run more efficiently.
Providing certainty for businesses
The government want to make the UK a place where businesses want to come to. They think the best way to do this is by cutting corporate tax from 20% to 17%. This will benefit over 1 million businesses including many in the freight industry.
Just mentioning a few things from the statement you can see that the aim of the conservatives it to make this country really a place for business to come and set up. From a Freight Forwarders perspective the investment of £1.1 billion to reduce congestion seems to be the most appealing in the statement since it will allow us to run our services more efficiently and reduce any delays which could occur. Share