A Freight Forwarder is a person or company which organises the shipments of goods for other people or businesses. Freight Forwarders are not the ones that move the goods they are the intermediate between shippers and carriers, they deal with the frustrating administrative aspect of shipping. They also build close relationships with carriers which allows them to negotiate better deals.
Freight Forwarder are able to negotiate better deals with carriers due to the high volume of shipments they handle.
Freight Forwarders are more experienced and better equipped to deal with problems. For example, the truck carrying your shipment has broken down how would you be able to handle this smoothly? For freight forwarders this is just a walk in the park to handle.
Simplicity in the logistics industry doesn’t come around a lot. Whilst you still have control of you shipments freight forwarders take on all the administrative tasks. All you have to do is tell them where to pick the goods up and their destination.
When Donald Trump announced in June 2015 that he was going to stand as the Republican candidate for the Presidential elections in November last year many thought it was a PR stunt. A billionaire property tycoon with no previous experience of politics and a somewhat chequered past, how could he win? Once he got the Republican ticket, he alienated many with his out-spoken manner in a quest to win the popular vote. Against all odds, he won.
So, what’s this got to do with freight forwarding? Trump won because he “smashed out of the ball park” (as he might say) one of the Golden Rules of Business; get people to know you, like you and trust you.
– He was already known by everyone in the U.S,
– He was liked by many and worked relentlessly to grow his fan base,
– He was trusted more than Clinton was to do the best for America,
This is a vital lesson for small to medium sized forwarders like Espace who operate in an ultra- competitive market place where new business is predominantly won on price. Get known, be the company people are speaking about. Be liked by your customers and prospects. Build a relationship with them on the phone, by post and email or on social media. However, no matter how much prospects or customers know and like you, to get them to trust you, they have to believe that you are committed to them. The minute they realise that your commitment to your own interests is greater than it is to theirs, the trust is gone and so is the relationship.
In the U.S elections and in freight forwarding….it all boils down to TRUST.
1. Give some thought into how you package your product to maximise the number of items on a pallet. Build it high if possible to reduce freight charges.
2. Logistics should be an important part of your business. This maybe the only physical interaction with your customer
3. Make sure your website and other channels of marketing are multi-lingual.
4. Setting delivery terms when the product is being sold is a real must. This gives you control over transportation.
5. Sell in GBP to eradicate any currency fluctuations.
6. Insurance should be considered if the goods are important. See our Cargo insurance guide here.
7. Make sure you have researched any local holidays which could delay your delivery and plan according so.
8. Packaging is important, make sure it is well-designed. It will protect your goods; it also helps when trying to sell your product.
9. Double check the delivery address and contact details. Make sure to ask them for specific opening times and for any local delivery restrictions.
10. Consider a Sales agent in your target market.Share Tweet
Here’s our very own Managing Director Tony Shally talking about what the last 5 months of Brexit has brought to the European road freight industry.Share Tweet